1. To fully immerse yourself and appreciate the artists and their music.
  2. To be inclusive to all humanity.
  3. To operate ethically and with environmental sustainability in mind.
  4. To provide local and regional artists and upcoming young artists with a new opportunity to perform and promote their music.
  5. To provide an opportunity for the local community and businesses to build their capacity as they participate, provide services and support each other.
  6. To promote the town of Beechworth and all surrounding regional areas of the North East, North Central and Victorian/NSW border.
  7. To promote personal safety, common sense and responsible behaviour.
  8. To support the community in a variety of ways including fundraising, donations and in kind support.